This piece is written by Professors Joerg Reckenrich and Jamie Anderson of the Antwerp Management School. More information and links to the authors can be found below.
Leadership is of central importance in today’s business world. After analyzing, conceptualizing and evaluating, executives have to implement and get the company moving in the right direction. And here leadership comes into play. How can managers affect the thoughts, feelings and behaviors of a significant number of individuals in a way that strategies are flawlessly and passionately executed across an organization? Leadership also extends beyond the organization—it relates to how an individual manager can become recognized as a leader in their chosen field of business.
In this blogpost we will discuss Jeff Koons, a successful and highly controversial contemporary artist, and explore the way in which storytelling linked to his artwork has been a key element of the way he has projected himself as a credible leader in the world of contemporary art. We suggest that Koons’ use of storytelling, and the manner in which he has come to embody the themes and concepts that he seeks to communicate through his artworks, present powerful lessons for managers as to how they can manage their own leadership projection.