Who Are You Serving?
Serve to Lead is now available in a revised, updated edition. In this award-winning book, James Strock demonstrates that we are entering a golden age of leadership. Often overlooked amid the spectacular leadership failures of recent years—from Wall Street to Washington, from the Pentagon to the Vatican—the new century is bringing forth new levels of individual and organizational leadership.
Today, as never before, Everybody Can Lead—Because—Everybody Can Serve.
Serve to Lead identifies the defining elements of 21st century leadership.
The new bottom line: Doing the right thing—by your customers, your employees, and other stakeholders—is becoming a competitive advantage as we move from a “transaction-based world” to a “relationship-based world.”
Business case studies, psychological research, biography, history and literature inform this remarkable leadership manual—for your use in any position, in any field, from day one.
Serve to Lead taps the practical wisdom of an extraordinary array of sources, including: Jack Welch and Winston Churchill, Amazon.com and Starbucks, The Beatles and Bob Dylan, Madonna and George Patton, Ronald Reagan and Martin Luther King Jr., Marianne Williamson and Ralph Waldo Emerson.
Serve to Lead equips you with the tools to make your unique contribution as a leader. From the raw material of your life and work you will be able to create your own “masterpiece of service.”
Praise for Serve to Lead
“An invaluable toolkit for all who seek to lead in the 21st century.” —WARREN BENNIS, Distinguished Professor of Business, University of Southern California, and author of On Becoming a Leader
“The essential guidebook for 21st-century leadership….[T]his book has changed my life; I urge men and women who aspire to make a difference in the world to let it change theirs as well.” —MARTI BARLETTA, author, Marketing to Women and Prime Time Women
“A book of far-ranging insight, as much about life as it is about business.” —FRANK BLAKE, Former CEO, The Home Depot
“A really great book.” — LEO HINDERY, JR., Managing Director, InterMedia Partners, former CEO, ATT Broadband
“Pick up a copy now and use Strock’s insights to turn the raw material of your life into a masterpiece of service.” —DANIEL H. PINK, author of A Whole New Mind and Drive
“‘Who are you serving?’ is the question at the heart of Serve to Lead, and it is the question that will change your entire vision of how you lead….If you are committed to being a truly effective leader in the twenty-first century, read this book—today.” —HUGH HEWITT, Host, Hugh Hewitt, MSNBC
“Serve to Lead will be one of the greatest leadership books of this decade.” —DANIEL MURPHY, Publisher and writer, Books2Wealth.com
“Serve to Lead has inspired me to actually change my leadership behavior: it’s powerful stuff and gets results! It should be required reading for all aspiring CEOs.” —TAARIQ LEWIS, Founder, CEO, Aquila Services, Inc.
“This inspirational book offers a heartfelt, revolutionary approach for twenty-first-century leadership. With its vision for our transition from a transaction-based to a relationship-based world, Serve to Lead is a blueprint for leadership success.” — ROBIN GERBER, author of Leadership the Eleanor Roosevelt Way: Timeless Strategies from the First Lady of Courage
“Serve to Lead is filled with principles that inspire us to the highest level of leadership. I highly recommend this book to those who want to make a lasting difference.” —SKIP PRICHARD, author of The Book of Mistakes: 9 Secrets to Creating a Successful Future, CEO, OCLC, Inc.
“Brilliant and absorbing! I couldn’t put it down. Illuminates what is needed to lead in today’s world. Strock’s insights come to life through hundreds of real-life examples. Serve to Lead is an important book that belongs on the desk of anyone who aspires to lead (or influence) others.” —JESSE LYNN STONER, coauthor of Full Steam Ahead! Unleash the Power of Vision and Leading at a Higher Level
“Great leaders stand apart by how they put others before themselves. Serve to Lead provides a road map for how everyday leaders can accomplish the same, allowing us to help those we lead, along with ourselves, to achieve our own form of greatness.” —TANVEER NASEER, MSC., award-winning leadership writer, Inc.100 leadership speaker, author of Leadership Vertigo
“The call to develop transformational leaders has never been greater. Serve to Lead is a catalyst for great leadership in all times.” —IRENE BECKER, Founder, CEO, Just Coach It
“Serve to Lead is one of the finest books I have read on leadership in my lifetime. It will change the way you think about leadership, life, success and service.” —PROFESSOR M.S. RAO, PHD., Father of “Soft Leadership” and International Leadership Guru
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