Jim Blasingame is one of the world’s foremost experts on small business and entrepreneurship.
You likely know him as the host of The Small Business Advocate® Show, the world’s only weekday radio talk show dedicated to small business, nationally syndicated since 1997. Jim conducts over 1,000 live interviews annually with his Brain Trust, the world’s largest community of small business experts, policy makers and entrepreneurs.
Jim Blasingame has put his peerless resources to use in a compelling, actionable new book, The Age of the Customer.
The Age of the Customer
“The Age of the Customer” is Jim Blasingame’s apt expression of the fundamental change wrought by the Information Age.
Until now, we have lived and worked in what Blasingame calls “The Age of the Seller.” Relevant information about products and services were primarily in the control of the seller.
Much of the market disruption underway in recent years is the result of the information moving increasingly into the hand of customers. The Internet is the gateway.
As profound as the results are now, they are surely going to be even more fundamental as information flows continue to evolve, with deepening engagement of increasing numbers of people across the globe.
A Handbook for 21st Century Success
Blasingame lays emphasis on a quotation from Rishad Tobaccowala, Chief Strategy & Innovation Officer, VivaKi: “The future does not fit into the container of the past.” The organization of the book can be seen as following the implications of this powerful thought.
The first section comprises a comprehensive yet easy-to-follow outline of the historic changes underway. To understand where we are, it’s helpful to be reminded of where we came from. History also illuminates how we can usefully prepare to serve effectively in a future that, by definition, we can only glimpse from a distance.
The second section presents a series of competencies that any individual or business can apply to succeed in the global marketplace.
The book is relentlessly practical. It’s divided into brief chapters, generally about four pages each. Such bite-sized servings are perfect for busy entrepreneurs who can snatch a few minutes per day to expand their capacities.
Jim Blasingame has written the book that only he could write. His legions of listeners will find the value they’ve come to expect. Those who are new to his work are in for a good read with real-world value.
Jim Blasingame | The Age of the Customer