There’s a burst of discussion lately on the value of being “nice.”
A fine new book by social media expert Peter Shankman, for example, is entitled: Nice Companies Finish First.
Serve to Lead advances the notion that the conditions of the 21st century–transparency, social media, and so on–set the stage for greater value creation through collaboration and empowerment.
Such an approach is distinct from the 20th century management notion embodied in Leo Durocher’s famous quip: Nice Guys Finish Last.
And yet, I’m a bit uneasy about the widespread focus on being “nice.”