Serve to Lead


Who Are You Serving?®

Selected by The Next Generation Indie Book Awards as Winner in Business Category; also 3rd Place Grand Prize Winner for Non-Fiction. We are honored that Serve to Lead was chosen as a “best book of the year” by legendary management authority Tom Peters and by

In this life-changing book, James Strock demonstrates that we are entering a golden age of leadership. Often overlooked amid the spectacular leadership failures of recent years—from Wall Street to Washington, from the Pentagon to the Vatican—the new century is bringing forth new levels of individual and organizational leadership.

Today, as never before, Everyone Can Lead—BecauseEveryone Can Serve® Serve to Lead® identifies the defining elements of 21st century leadership.

The new bottom line: Doing the right thing—by your customers, your employees, and other stakeholders—is becoming a competitive advantage as we move from a “transaction-based world” to a “relationship-based world.”

Business case studies, psychological research, biography, history and literature inform this remarkable leadership manual—for your use in any position, in any field, from day one.

amazon-bestseller Serve to Lead® taps the practical wisdom of an extraordinary array of sources, including: Jack Welch and Winston Churchill, and Starbucks, The Beatles and Bob Dylan, Madonna and George Patton, Ronald Reagan and Martin Luther King Jr., Marianne Williamson and Ralph Waldo Emerson.

Serve to Lead® equips you with the tools to make your unique contribution as a leader. From the raw material of your life and work you will be able to create your own “masterpiece of service.”

Praise for Serve to Lead

An invaluable toolkit for all who seek to lead in the 21st century.” — WARREN BENNIS, Distinguished Professor of Business, University of Southern California, and author of On Becoming a Leader

The essential guidebook for 21st-century leadership….[T]his book has changed my life; I urge men and women who aspire to make a difference in the world to let it change theirs as well.” — MARTI BARLETTA, author, Marketing to Women and Prime Time Women

A book of far-ranging insight, as much about life as it is about business.” — FRANK BLAKE, CEO, The Home Depot, Inc.

“A really great book.” — LEO HINDERY, JR., Managing Director, InterMedia Partners, former CEO, ATT Broadband

“Pick up a copy now and use Strock’s insights to turn the raw material of your life into a masterpiece of service.” — DANIEL H. PINK, author of A Whole New Mind and Drive

“‘Who are you serving?’ is the question at the heart of Serve to Lead, and it is the question that will change your entire vision of how you lead….If you are committed to being a truly effective leader in the twenty-first century, read this book—today.” — HUGH HEWITT, broadcast journalist, law professor, New York Times best-selling author, Blog: Understanding the Information Reformation That is Changing Your World  

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Contact us today to bring James Strock to your next event.

Serve to Lead Book | Serve to Lead | James Strock